Marketing Analyst
& Connective Communicator

SQL, JavaScript, Google Tag Manager and Looker Studio are my tools.
🖇️ 🖇️ 🖇️
Creating connection through
thoughtful communication is my goal.

Projects

Unisoxx Marketing Analysis

google sheet tracking plan
SQL * BiqQuery * Looker Studio * GTM * Google Sheets

An exploratory assessment of Q1 and Q2 2021 for an ecommerce sock shop looking to assess the status quo of the first two years.

To Case Study

Danny's Diner

google sheet tracking plan
Intermediate SQL

Answered questions using SQL for a fictional startup noodle shop regarding sales, visiting patterns and customer loyalty.

To Case Study

A Report for Stakeholders

google sheet tracking plan
Looker Studio * GA4 * Google Sheets

Analyzed three months of raw data from Google Analytics 4, to assesses the performance of the WBS company blog.

To GitHub Case Study

Measurement & Tracking

google sheet tracking plan
GTM * GA4 * Google Sheets * JavaScript

Implemented a simple tracking plan using Google Tag Manager on an ecommerce site and advanced tracking on a second site.

To GitHub Case Study

A/B Testing

website page with read CTA button
GTM * GA4 * Google Optimize * JavaScript

Designed and deployed a two stage A/B test with Google Optimize using principles of UX and Conversion Centered Design.

To GitHub Case Study

Unisoxx Product Design & Branding

mobile screens showing online sock store
Figma * Photoshop * Webflow * Client First

An ecommerce shop in which I created the concept, design and branding according to best practices of UX and UI design.

To Case Study

Recommendations

VYAS ADITHYA

Data Analytics Instructor & Mentor

April is a self-motivated learner who always wants to learn new things & figure out solutions to challenging problems. 💠 Her storytelling skills & business acumen is impeccable. In conjunction with her SQL &Looker studio skills, she is an unique combination with a balance of developer, design & analytical skills. 💠 Her evergreen curiosity to take up technical challenges & contribute to business impact using her tech acumen makes her stand out from the rest. 💠 I strongly recommend her for analytical roles in marketing with a technical component. She will be a huge value add to your company.

Wille Yli-Louma

Founder Heart Coffee Roasters

It takes a great deal of devotion, expertise and creativity to open a high-end cafe and roastery in a highly competitive coffee city - during a recession no less. Luckily, I had April to help me through this process. 💠 With her positive outlook and coolness under pressure, I could always count on April to help me execute the various projects at hand. I came to trust her implicitly in a number of capacities. 💠 April has a steep learning curve and a great work ethic: her dedication is no less than her drive. She has extraordinary focus, and an easy way with people. 💠 In short: I recommend April without hesitation. She is a real asset, particularly for start-ups or other new endeavors.