Created as my final project for the WBS Marketing Analytics Course, this was an intense three week project where I completed a MarTech evaluation and assessment of Q1 and Q2 2021 for a ecommerce sock shop called Unisoxx.
It's a fictional brand I created as a UX & UI design project in which I designed and user-tested the site. I used this opportunity to build the website using HTML, CSS and JavaScript.
To Live WebsiteUnisoxx was started on a simple concept: selling high quality socks that aren't gendered. The business went online with the first sales in 2021. The company is doing well, but there is one person on the marketing team who handles all marketing needs.
I was hired as a Marketing Analyst to:
To structure my approach to this project, I asked the following questions:
My answers to these questions are the basis of my final presentation.
Using Google Sheets I built a table to compare and contrast MarTech tools using weighted scoring.
I used Google Sheets again, to build a tracking measurement plan for tag implementation. I then implemented the tags to the live site using Google Tag Manager.
With data from four tables - Inventory, Customer Information, Billing & Campaign Analytics - I dove into the data using BigQuery.
I took all my insights and compiled them into a stakeholder presentation.
Additionally, I made my Looker Studio version complete with two interactive dashboards available for personal exploration.
To Looker StudioHappily, in addition to the learnings below, my project was chosen for Demo Day where I presented along with all the other graduating classes.